Branding is not just referring to your company logo, it is about the design concept of your entire company profile like name card, letter head, signage, leaflet & other maketing tools. It is also a best way to let customers differentiate you and your competitors.
Blue color represent clean, water & responsible.
Mustache and hat represent an expert
The cloth that being washed represent the business nature
As you can see the color scheme is white and blue,
and the specific font below the logo, then apply them
on your others advertising and marketing material.
Here is the good start for you & your company -- firstname.lastname@example.org